Start with the business, not the interface.
I clarify the opportunity, user needs, constraints, and what the product must achieve before defining the experience.
I bring 8+ years of experience designing apps and enterprise systems, working with product and engineering teams to connect business goals with user needs.
From discussion
to clear decisions.
Healthier choices.
One everyday experience.
Choose a plan.
Stay connected.
A clearer path.
A connected journey.
Good food.
Less friction.
Every sale.
One clear flow.
Each case study follows the work itself—what I learned, how I structured the problem, and what I designed—not a recycled project template.
I’m a senior product designer with more than eight years of experience building products from the ground up and improving live experiences. My work spans government and public services, e-commerce, real estate, delivery, booking, and enterprise tools.
I turn complex requirements, roles, and permissions into clear journeys. Alongside research, interaction design, and design systems, I mentor designers and work closely with product and engineering teams through delivery and design QA.
I clarify the opportunity, user needs, constraints, and what the product must achieve before defining the experience.
I use AI-assisted prototyping and vibe coding to turn early business ideas into working concepts—helping teams experience, discuss, and validate the direction before investing in high-fidelity design.
I shape the UX, interface, and design system, then use AI-assisted development to accelerate iteration, implementation, and delivery without compromising product judgment or design quality.
I test, collaborate through handoff, review implementation, and refine the experience based on user and business feedback.
Contributed to Nusuk through journey optimization, UX audits, and UI aligned with the design system.
Designed case triage end-to-end and improved inspection workflows across Rased and related operational systems.
Owned committee and meeting management experiences, Chambers Services journeys, and the SAHAPP real estate app and admin platform. Mentored and reviewed other designers.
Shaped information architecture, user flows, wireframes, and interactive prototypes with product managers.
Translated product requirements into user flows, wireframes, mockups, and prototypes.
Built a foundation in UI craft through visual design for digital products.